Compliance
Responsible Lead Generation
Lead generation and consumer acquisition require responsible marketing practices.
Our campaign processes are designed around the specific requirements established with each partner.
We encourage every buyer and partner to establish their applicable compliance requirements before campaign launch.
Where applicable, campaigns should define
- Consumer consent
- Lead source
- Required disclosures
- Do-not-call requirements
- Geographic restrictions
- Campaign-specific compliance requirements
- Data handling and privacy
Discuss compliance requirements
Align on disclosures, consent, and campaign rules before launch.